Duration:
1 day

Ideal for:
Business Owners, Marketing Managers and Marketing Professionals

You and your team will explore fundamental marketing concepts, including the levers that control profit, pricing, trust, communication, guarantees and customer loyalty. You will then be guided to apply these concepts to the unique context of you, your team and your business.

Together, we’ll enhance your research skills, empowering you to analyse your products, services, competitors and target market. Through this analysis, you’ll define crucial elements such as your Unique Selling Proposition (USP), guarantee and identify your ideal client and target market—ultimately shaping your most promising marketing prospects.

Finally, we’ll examine 86 marketing strategies and select those best suited for your business. This selection will provide the framework to implement marketing principles, resulting in the creation of attention-grabbing headlines, relevant offers and compelling copy.

• Understand the ‘6 Levers that control Profit’
• Explore the ‘Ladder of Loyalty’
• Grasp the concept that ‘Marketing is Maths’ including ‘Acquisition Cost Investment’ and ‘Lifetime Value’
• Drive your USP & Guarantees
• Navigate the intricacies of crafting ‘Target-Offer-Copy’ strategies
• Apply personality profiling to marketing through DISC communication and leverage your natural talents

• Conduct thorough product and service research
• Perform comprehensive competitor analysis
• Identify trends and opportunities in the market
• Clearly define your ideal client and target market
• Formulate a robust marketing guarantee and USP to enhance customer confidence
• Build and categorise your customer database for effective management
• Define and identify potential prospects for targeted outreach
• Develop effective tracking, reporting and recording mechanisms for your marketing efforts
• Craft relevant and compelling offers to captivate your audience
• Develop persuasive copy, incorporating DISC principles for enhanced communication
• Learn strategic marketing techniques to effectively transition Suspects into Prospects
• Determine the best marketing strategies from a list of 86 marketing strategies