Sales Training and Development

Sales Training and Development

How to sell at a higher and more profitable price

How to sell at a higher and more profitable price

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Course information

Duration:
1 day

Ideal for:
Business Owners, Sales Managers and Sales Professionals

Book this course

Request this course exclusively for your business or attend one of our events near you. 

What to
expect

You and your sales team will dive into essential sales concepts, exploring the levers that influence profit, pricing, trust, communication and the art of sales itself. Guided by this understanding, you’ll apply these concepts to the specific context of your team and business.

From there, you’ll develop a comprehensive Sales Process aimed at fostering consistency in performance. Crucially, this process will enable the measurement and continual improvement of its individual components. These encompass phone and email communication, effective qualification of opportunities, conducting face-to-face meetings, building trust, crafting and following up on quotes and proposals and adeptly handling objections.

Once your Sales Process is established, you will be able to choose from 58 strategies that increase the value of your sales and 85 strategies to enhance your conversion rate, selecting the most effective strategies tailored to your business needs.

“I recently attended Rich’s sales training, hosted by Martin Baillie at ActionCoach BSE. I received so much value from the day, Rich has an incredibly engaging teaching style with lots of opportunities for collaboration. I feel like this is essential because most training consists of ‘pretending to watch a powerpoint’ and Rich is the polar opposite. Off the back of the training, I implemented the skills and techniques the following day and closed my first ever sales call! If only there were enough coffees I could buy to say thank you.” Perran K

“Rich was very informative when I attended a sales course. Very personable bloke, that was easy to follow and gave me loads of ideas on how to make my sales process better. I highly recommend anyone thinking of using him.” Nathan M

“Great training, very knowledgeable – really informative training, thorough with real life examples and application. Laurence S
Amazing knowledge and insight for objection handling and communication – thank you for a great day!” Jo M 

“Really useful and insightful training presented by excellent professional” Daniel D 

“Great sales coaching! Always a pleasure when Rich comes in to coach which always adds value to the sales force.” Natroy P 

“Given a useful overview of the science behind selling incl formulae and a great deal of processes.” Carol P

“Well presented and offered a different view to components that affect sales.” Philip M

Key concepts covered

  • Get to know the ‘6 Levers that control Profit’
  • Harness the power of a well-defined sales process
  • Apply personality profiling to sales through DISC communication and leveraging your natural talents
  • Understand the Principles of
      • Sales
      • Pricing
      • Trust
      • Communication
      • and a Buyers Mindset

Course outcomes

  • The practical application of the above concepts to significantly improve sales performance
  • Choose from 85 Strategies to increase your Conversion Rate and be ready to implememt them
  • Choose from 58 Strategies to increase the Profit Margin [GP] from your Sales and be ready to implememt them
  • A developed and defined robust sales process with focus on:
      • Managing phone calls
      • Qualification
      • Building trust and rapport
      • Handling objections
      • Managing meetings, site visits and demonstrations
      • Writing quotes and proposals
      • Confidently closing the sale