Duration:
1 day

Ideal for:
Business Owners, Marketing Managers, Sales Managers, Marketing Professionals and Sales Professionals

You and your team will learn the essential concepts of repeat sales focusing on the factors that direct profit, pricing, trust and communication. Additionally, we’ll explore the realm of customer service, covering aspects such as retention, satisfaction and referrals. We’ll then integrate this knowledge into the specific context of your team and business.

Building on these concepts, you will build a Membership Programme. This programme will feature enticing incentives, privileges and bonuses strategically designed to retain your customers and distinguish your offerings from competitors.

Using the Membership Programme as a foundation, you will then craft a referral and reward programme. The goal is to encourage your satisfied customers to consistently refer high-calibre prospects who are poised to make a purchase. These new customers will form part of your membership and referral programmes, establishing a self-sustaining virtuous circle.

In addition, we will formulate a systematic approach to enable you to consistently collect positive reviews for your business and services.

With these elements in place, you’ll analyse 58 strategies to increase the value of your sales and 69 strategies to enhance repeat sales, choosing those that work best for you.

These chosen strategies will be incorporated into a prioritised marketing and sales process, providing a strategic framework to approach your customers with precision and impact.

Explore the ‘6 Levers that control Profit’

Understand the principles of:

• ‘We Wows’
• The ‘Magic Matrix’
• Trust and relationships
• Retention
• Repeat sales
• Referrals
• ‘Easy to Buy’
• Consistent delivery
• Handling complaints
• Politely losing bad customers

Learn about reporting and recording in customer service, covering:

• Customer service performance
• Customer satisfaction

Apply profiling techniques to Customer Service through:

• DISC communication
• Leveraging your natural talents

The practical application of the above concepts to significantly improve sales and service performance

Develop membership reward program so customers no longer buy from your competitors and you foster long-term relationships and sustained business growth

Develop your referral system to create ‘Raving Fans’ – loyal customers who refer your business without prompting

Design ready to implement strategies to encourage customers to buy more frequently and consistently from your business, choosing from;

• • 58 Strategies to increase the Profit Margin [GP] from your Sales 
  • 69 Strategies to increase your Repeat Sales